Official launch of Renault Visa Carte Bleue by Renault and RCI Banque

- Jacques Chauvet, Renault’s Head of Sales for France and Philippe Gamba, CEO of RCI Banque unveiled the contents of the Renault Visa Carte Bleue in the presence of René Cédat, Chairman of the Renault Dealers Association.
The card will be available from December 2007 to holders of the current Réserve de Poche private cash card, and will then be gradually rolled out to all Renault customers by the end of 2008.
- The Renault Visa Carte Bleue will be free of charge for the first year, after which the annual fee will be just EUR 15.
- The Crédit Agricole Group and its subsidiaries Cedicam and Sofinco will manage the electronic money and revolving credit systems.
- Accor Services, a subsidiary of the Accor Group, will manage the benefits and loyalty program. Renault and RCI Banque have commissioned bigname partners in the mobility and entertainment sectors: Liber-T, Michelin and Mouvango (network that includes major names in the travel and entertainment industry such as Total, Accor Group hotels, the Courtepaille, Autogrill, Léon de Bruxelles restaurant chains, the Gaumont and Pathé cinemas and the Compagnie des Wagon-Lits).

A “3-in-1” payment card: credit, benefit and loyalty card

International payment and withdrawal card which can be used on the Visa network anywhere in the world. Holders will have the option of deferred debit payment with no fee, payment in ten installments or by credit in small monthly payments charged to the credit facility linked to the card.

Benefit card for use at Renault and its partners
Renault benefits on offer to cardholders will include a 5% discount at the participating Renault Minute network for any make of vehicle; supplementary discounts at national accessory sales outlets, exclusive offers from dealers and introductory offers such as EUR 6 discounts on EUR 50 purchases, Renault Boutique products and 15% discount at Renault Rent.

Cardholder benefits offered by the partners in the program include free subscription for the first year and a waiver of the guarantee deposit at Liber-T, remote toll payment for ASF and the Vinci Group’s Cofiroute. Also permanent access to the Michelin SOS Direction telephone service with advisors responding live to questions concerning routes to hotels, restaurants or service stations all over France.

The 18 businesses in the Mouvango Network will be offering year-round discounts, benefits and bonus points to Renault Visa Carte Bleue cardholders.

Loyalty card
All purchases made using the card will qualify the holder for loyalty points. These are valid for up to 5 years and the points collected can be exchanged for Renault gifts (Renault Boutique or Renault F1 team gift cheques, accessories, products), gifts from the partners (Total fuel cheques, Préférence Kadéos gift cheques, Compliments Bienvenue gift cheques) and also for Air France air tickets.


RCI Banque and Renault plan to issue 100,000 cards in 2008, with a target of 300,000 cards in five years.

RCI Banque - Communications Division

Contact: Luc Gendrot - tel: +33 (0) 1 49 32 88 15 - e-mail: luc.gendrot@rcibanque.com

Download the press release
 pdf format (14 ko)