The aim of top financing firm RCI Banque is to provide a full spectrum of financing options and services to its three major customer groups: the general public, companies, and the Renault, Nissan, Dacia and Renault Samsung dealer networks.

These three customer groups all have different needs which require specific approaches to marketing, management methods, IT resources, sales and communication methods.
The structure of the Group has been designed with these three customer groups in mind, to strengthen its steering and support roles, as well as nurturing the integration of Renault and Nissan, Dacia and Renault Samsung, particularly in terms of sales and marketing.